Still from video, closeup shot of personal trainer lifting heavy weights.
Igniting Greatness

UFIT approached us to create a series of videos centered around their core theme, 'Igniting Greatness'.

We worked with the team to create a series of videos showcasing personal trainers, health specialists, clients and facilities that all drive home that core theme.

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Health & Fitness
Creative Consultation, Production, Post-Production
Still from video, closeup of tennis instructor looking at opponent, about to serve.Still from video, dynamic shot of boxer training.Still from video, creative shot of physiotherapy client.Still from video, low dynamic shot of personal trainer lifting weight.Still from video, personal trainer carrying weights into position.Still from video, personal trainers of UFIT exercising in a team session at their Chinatown gym.
We worked together with UFIT to create a video-centric campaign that highlighted the unique facilities and performance-based approach.
Over the course of three months, we assisted in planning a campaign of engaging videos, shot material across their several Singapore locations as well as some special events, and worked together with the team to create a unique motion tag and other dynamic assets.
The final product was a collection of social media visuals, and handful of narrative client testimonials, a timeless brand video and with the help of digital assets and education for the marketing/media team, a strong video identity to move forward with.
Sharbil - FK IT
Music Video